- Director General:
- Felipe Garcia, Vice President of Community Affairs and Mexico Marketing, MTCVB
- Director Adjunto:
- Shelli Hall, Director, Tucson Film Office
- Comité Directivo:
- Miguel Cruz, Tucson's Newspapers - La Estrella
- Jerry Gutierrez, Premier Hotel Group
- Jennifer Jenkins, Ph.D. Professor University of Arizona
- Eric Nielsen, Tucson U.S. Export Assistance Center
- Andrea “Noel” Rodriguez, Mission Management and Trust
- Guiomar Romero, National Association of Latino Independent
Producers
- Herb Stratford, Executive Director, Fox Tucson Theatre
- Al Wynant, Coordinator
- Advisors:
- Pedro Armendáriz, Jr.
- Hugo Delgado
- Joanne Hershfield, Professor, University of North Carolina
- Sara Hoch, Director, Guanajuato Shorts Film Festival
- El Honorable Juan Manuel Calderón, Cónsul de México
- Peter Murrieta, Producer
